A Contact Group is a compiled list of Contacts, created based on common attributes. You can create a Contact Group for any number of reasons, such as “All Artists”, “All Framers”, “Collectors Interested in Modern Art”, or “Clients Attending Art Basel”.
Contact Groups often make it easier discern who to reach out to about something. For example, if you attain a new work by a certain artist, you are able to reach out to all Contacts who attended the artist’s opening, if you had created a Contact Group for that exhibition opening.